Dog Food Manufacturer Scale with ERPNext

Introduction

Based in Bangalore, NomNom Tails started with a mission to provide fresh, safe, and nutritious dog food. What began as a small kitchen operation quickly grew into a recognized pet food brand across India.

But with growth came challenges: managing raw materials, ensuring food safety, handling rising sales orders, and keeping financials under control. To overcome these hurdles, NomNom Tails adopted ERPNext, an all-in-one ERP system that transformed the way they managed their business.

The Challenge

• Inventory issues: Difficulty tracking ingredients like chicken, rice, vitamins, and packaging.
• Production delays: Manual planning caused inefficiencies and increased wastage.
• Food safety compliance: Managing batch numbers, expiry dates, and quality checks was overwhelming.
• Complex sales: Handling distributors, retailers, and online orders separately created confusion.
• Limited financial visibility: Reports were slow, delaying decision-making.

Why ERPNext?

NomNom Tails, headquartered in Bangalore, chose ERPNext because it offered:

• Cost-effectiveness for a growing SME.
• Manufacturing-ready modules for recipe-based production.
• Batch and expiry tracking crucial for pet food safety.
• Seamless integration of Inventory, Sales, CRM, and Accounts.
• Scalability to expand nationwide without system bottlenecks.

Implementation Journey

1. Inventory & Procurement
   • Real-time ingredient tracking.
   • Automated purchase reordering to avoid stockouts.
2. Manufacturing & Recipes
   • Bills of Materials (BoM) created for each product (puppy food, adult formula, grain-free).
   • Work Orders automated, reducing errors and saving time.
3. Quality & Compliance
   • Batch and expiry tracking for every product.
   • Integrated quality checkpoints ensured consistency.
4. Sales & Distribution
   • Multi-channel order management (distributors, retailers, e-commerce).
   • Faster order fulfillment and delivery tracking.
5. Finance & Reporting
   • Real-time P&L, costing, and tax compliance.
   • Clear profitability per SKU for smarter decisions.

The Results

• 30% increase in production efficiency through automation.
• 20% less wastage with precise stock control.
• Faster order fulfillment, delighting distributors and online buyers.
• Full compliance with food safety standards.
• Data-driven decisions with real-time reporting.